Communications - Tell Your Employees How Wonderful You Really Are!

I spend a lot of my waking hours working with businesses large and small on designing, implementing and managing their compensation/employee benefit programs. Employee benefit costs are the third largest line item for most companies today. Along with employer contributions, money is spent internally on managing and running these programs. It is a big ticket item. The problem is that for most employees, what their employer is actually spending is a secret! You heard me - a secret! All of this work and expense goes into these programs and statistically, only 21% of employees nationally know how much this employer contribution adds to their paycheck.

So, here is how you solve this problem and take this little secret and start tooting your own horn. COMMUNICATE THE VALUE TO EMPLOYEES!!! This can be done in several ways. I like to work on a multi-facet approach which incorporates a complete communication strategy, program branding, total compensation statements, meetings, newsletters, web-enabled enrollment and/or assistance and an employee call center to assist with open enrollment. A good communications strategy should be running simultaneously to the other projects that a consultant is working on for you.

Recruiting and retention is becoming even more difficult. Employees might be looking at opportunities with slightly more take home pay but they might be missing the fact that their current employer has an additional $20,000 of compensation built into a benefits package (incl other forms of compensation; vacation, retirement, social security, etc.) Go ahead, toot your own horn - and work with a professional that can bring those services to the table and include them in their compensation!!